Registration of Trademarks, Patents and Domains on the internet in Brazil.

The registration of a company's brand may be more important than you think, for even promoting the opening of the company and after some years with the established brand and known by both consumers and suppliers as suddenly, you receive a subpoena to change the name of your company because that brand was registered by a company that just emerged.
The company name is only valid in the state it was registered to the company, the logo, the brand that will work to strengthen shall be protected by trademark registration is very similar to the ownership of property, only those records you own. It is misleading to ignore that your brand is not strong enough or because you are small is wrong, no matter the size of your business.
The investment in the brand currently represents a significant importance. One day it may be worth more than you think.
Brand is all distinguishing features used to identify products or services that it explores, to the consuming public, being a basic requirement for their existence, the novelty and originality, with respect to the earlier marks. The brand serves to distinguish products and services for a company and especially its trade name.
Since the patent is directly connected to a product, it is something concrete, visible and palpable.
There is still the domain on the Internet. Protecting the brand name or company to have a site with the same name is necessary so that there is trouble in the future. There are several cases in which people register names of others, then attempt to negotiate, are called "cyber squatters" is an act of piracy and quite frequently.
The lawyer Marcos Camargo, the office of attorney Jose Humberto, recommends that one should regard the Internet as a revolutionary element, which is why protecting the brand on the Internet is also more necessary is essential.

Jose Humberto - lawyer

www.jhsouza.adv.br
www.josehumbertoadvogado.blogspot.com